“My job as sales manager for Viking Australia has made me as passionate about the Holstein and Jersey cow as I am with my beloved Reds, as I understand the challenges that also face these breeds leading into the 21st Century. I enjoy working with Viking as I believe the system Viking breeds from gives dairy farmers the best possible chance of attaining the most profitable cow you can milk under most conditions and countries around the world. Breeding for every possible trait that influences profit has to be a winner, and I am not aware of any other system that is so comprehensive”.
Erik's duties are full of challenges, opportunities, and inspiration as he says. “My job at Viking is exciting as so many challenges present themselves in many different areas from the farmer, resellers, breeding great cows, to working on the way we present our breed promotions.”
And he knows he is contributing to change the Australian mind set, when it comes to the understanding of the Nordic Total Merit (NTM) “My dream for Viking in Australia is to be the leading Bull company,” he says. VikingGenetics Australia is mostly known for its high performance on the RDC VikingRed. The best evidence is the long-standing number one bull on the Australian Red Dairy Cattle (RDC) ranking, VR Foske.
Before establishing Viking Australia with Anna Norgren, Erik was a dairy farmer and breeder of Aussie Red cows and bred a bull called ARB Extra who was No.1 sire for some time before leaving the land and industry to pursue other business interests.
Besides his work, Erik enjoys as much time as he can get with his wife Daphne and his four grown-up sons. “I also love adventure motorcycle riding, fishing for trout in mountain streams, Australian Rules football and Cricket. And finally looking for bargains at ALDI supermarkets”, he says.