A sustainable partner for milk and beef processors

As a milk or beef processor, you juggle a number of different interests and expectations. Not just from your owners, investors and management but also from consumers, governments and global media.

These actors have all become aware of the importance of better animal welfare and a lower carbon footprint. In your value chain, you'll find cattle genetics companies whose conduct also has an impact on your business.

You want subcontractors who are in sync with the demands of the future. Solutions that are based on accurate calculations and measurable results. Someone who is supporting the farmers' need for a sustainable licence to produce.

In our total merit index, we track traits of economic importance. Our bulls are also evaluated in parallel systems all over the world, giving farmers a real tool to select the best genetics.

In recent years, these breeding solutions have become popular amongst dairy and beef producers around the world:

• Genomic testing of heifers and young bulls
• Using sexed semen on the best heifers and cows to boost the genetics progress of the next generation
• Using Beef on Dairy on the lowest-performing cows and reducing the number of unwanted bull calves
• Using polled genetics for better animal welfare and to avoid dehorning
• Using the crossbreeding programmes ProCROSS and VikingGoldenCross to overcome poor fertility and secure a higher milk production.