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Privacy policy

  1. General
    1. This Policy of processing of personal data describes how VikingGenetics F.M.B.A and its’ subsidiaries collect and process your personal data.
    2. This Policy applies to the personal data that you provide to us in connection with buying our products and services, using our products and services or personal data that we collect and receive via our webpage and e-mail. VikingGenetics F.M.B.A owns all webpages, which are linked to at www.vikinggenetics.com. Therefore, this Privacy Policy applies to these webpages as well. Full list of websites is found under section 5.3.
    3. VikingGenetics F.M.B.A is the data controller of your personal data. All requests to VikingGenetics can be done through the contact information under article 5.
  2. Which personal data do we collect, for which purposes and the legal ground for the processing both online and in relation to purchases & sale
    1. We automatically collect information about you when you are using our webpage. For example, we collect which type of browser you are using, your IP address and information about your computer. Our Cookie Policy does also apply when you are using our webpage. 
      1. The purpose is to optimize the user experience and function of our webpage, and also to carry out targeted marketing including retargeting via e.g. Facebook and Google. This processing of information is necessary to us, so that we can manage our interests in improving our webpage and to show you relevant information and advertising. 
      2. The legal ground for the processing personal data from our webpage is The General Data Protection Regulation article 6 (1), litra f. 
    2. We collect the information that you yourself provide when you are buying or selling a bull or heifer or when communicating with us. This can be name, address, e-mail, telephone number, method of payment, information about the bull or heifer you are buying or selling to us and delivery information. 
      1. The purpose is to provide you with service or to fulfil the contract. We collect and store information according to your buying or selling a bull or heifer to comply with national legislation according to bookkeeping. 
      2. The legal ground for the processing personal data when you are buying or selling a bull or heifer is The General Data Protection Regulation article 6 (1) litra b, c and f. 
    3. We collect the information that you yourself provide when you are buying semen from us. This can be name, address, e-mail, telephone number, method of payment, information about the herd or the semen, information from authorities and delivery information.
      1. The purpose is to provide you with service or to fulfill the contract. We collect and store information according to your buying semen to comply with national legislation according to bookkeeping.
      2. The legal ground for the processing personal data when your are buying semen is The General Data Protection Regulation article 6 (1) litra b, c and f.
    4. When you subscribe to receive our newsletter, we collect your name, e-mail and country.
      1. The purpose is to be able to send you our newsletter. 
      2. The legal ground for the processing personal data from our webpage is The General Data Protection Regulation article 6 (1) litra a. 
      3. You are able to unsubscribe at any time. 
    5. When you send us a message via our website contact form, we collect your name, e-mail and country.
      1. The purpose is to be able to answer your queries and questions. 
      2. The legal ground for the processing personal data from our webpage is The General Data Protection Regulation article 6 (1) litra a. 
      3. You are able to let us know if you do not wish us to keep your contact details
    6. When you visit, comment or like postings on our Social Media we collect your personal data. The collection of personal data differs from page to page. 
      1. The purpose is to be able to reach more customers, spread the stories of healthy breeding and sell more quality semen to the world. 
      2. The legal ground for processing personal data from our Social Media is The General Data Protection Regulation article 6 (1) litra f.
      3. Be aware that the different Social Media platforms might also collect your personal data and that VikingGenetics do not have any control of this. 
    7. When you join our competitions or order our brochures from our website or through our Social Medias, we collect your name, e-mail and country.
      1. The purpose is to be able to manage the competition, chose and contact the winner, or deliver the ordered brochure and send you our newsletters.
      2. The legal ground for the processing personal data from our webpage is The General Data Protection Regulation article 6 (1) litra a and from our Social Medias is The General Data Protection Regulation article 6 (1) litra f.
      3. You are able to let us know if you do not wish us to keep your contact details. You are able to unsubscribe from the newsletter at any time.
      4. Be aware that the different Social Media platforms might also collect your personal data and that VikingGenetics do not have any control of this.
    8. We employ and contract with people and other entities that perform certain tasks on our behalf (our “distributors”). We may need to share personal information with our distributors in order to provide products or services to you. For example, may receive personal information to the extent you share your personal information during any interaction with our customer service or via submission to social media, website or newsletter sign-up. Unless we tell you differently, our distributors do not have any right to use Personal Information or other information we share with them beyond what is necessary to assist us on our behalf. You hereby consent to our sharing of Personal Information with our distributors.
    9. Storage and deletion of personal data 
      1. When you do business with VikingGenetics we storage your personal data. When you are in contact with the business VikingGenetics also store your personal data. This can be your e-mail address, which country you are in or other information. VikingGenetics keep customer data in our CRM system. 
      2. VikingGenetics do not actively delete any customer data unless customer asks for it. However personal data that VikingGenetics is obligated to keep due to bookkeeping law, will not be deleted. VikingGenetics do not either delete posts on our webpages or on Social Media. 
      3. We collect your personal data (CVs) when you work on projects with our R&D Department. 
      4. Personal data are collect and processed in order to apply for project funding.
      5. Our lawful basis for processing your CV including personal data is our legitimate interests. 
      6. VikingGenetics has legitimate grounds to store CVs and data about you as we may apply for funding later. In which case, personal data can be stored for up to a maximum of 15 years. 
    10. When you visit our facilities, we may take your photograph and use it together with articles about the visit. The use of channels will depend on the image and storyline. We post articles on our web pages, social media channels, printed matter such as our own magazine, roll-ups, leaflets etc., distributor web pages, articles and advertisements in magazines – including relevant trade magazines, either printed or digital. This also applies when we visit your farm and take photographs. However, this only concerns photographs of identifiable people – not bulls, cows or heifers. 
      1. We take photographs and share these on our websites for business reasons to share good stories and for brand building purposes.
      2. The lawful basis for processing images is our legitimate interests, for which we do not require your consent. Our personnel have been instructed to kindly seek your permission before taking any photos and a “no” will always be respected.
      3. We carefully select marketing material and images to share with our owners and close business partners VikingDanmark, Växa, Faba, ProCROSS, plus distributors. We do not use images of people for longer than two years.
      4. When we post images on different internet channels, we do not actively remove the images later. We adopt particular caution when using photographs we have taken of children.
  3. Receivers of personal data
    1. In the delivery process of semen, bulls or heifer information about your name, address, e-mail, phone number and delivery information is being passed on to relevant transport companies that are managing the transportation
    2. Information can be trusted to external collaborators who are processing the personal data on our behalf. For instance, we are using external collaborators when we are sending the semen to you, when we are sending out newsletters by e-mail and for direct marketing. It is also external collaborators that are running our VikingBull and VikMate. These companies are data processors and under our instruction. 
    3. The data processors are not allowed to use the information to anything else than to fulfill the contract with us. We have signed data processor agreements with all our data processors that are processing data on our behalf. 
  4. Your rights
    1. At any time, you have the right to be informed of what data we process concerning you, from where we have collected it and what we use it for. You may also be informed about how long we store your data, and who receives data concerning you, to that extent that we pass on data in our home countries; Denmark, Finland and Sweden and to foreign countries.
    2. If you request, we can inform you about what data we process concerning you. The access might be limited with respect to privacy protection, business secrets and immaterial rights.
    3. You can make use of your rights by contacting us. You can find our contact information under article 5.
    4. If you think that the personal data we process concerning you is imprecise, you have the right to have it corrected. In that case you must contact us and inform us what the imprecision is and how it can be corrected.
    5. In some cases, we will have an obligation to delete your personal data. This is for instance the case if you withdraw your consent. If you think that your data is no longer necessary to the purpose we collected it for, you can request it to be deleted. You can also contact us if you believe that your data is processed in contravention of the law or other legal obligations.
    6. When you contact us with a request to have your personal data corrected or deleted, we examine whether the requirements are fulfilled, and if that is the case, we make the changes or delete as soon as possible.
    7. You have the right to object to the processing of your personal data. You can also object to the processing of our passing of your data for marketing purposes. You can make use of the contact information under article 5 to object. If your objection is justified, we make sure to stop the processing of your personal data.
    8. You can make use of data portability if you want your data transferred to another data controller or data processor. 
    9. On our own initiative, we delete your personal data, when it is no longer needed for the purpose we collected it for.
  5. Contact
    1. VikingGenetics F.M.B.A, VAT no. 31474574 is the data controller for all collected data.
    2. If you have any questions or remarks to this Privacy Policy or wishes to make use of any of your rights in article 4, please contact:
      VikingGenetics F.M.B.A
      Ebeltoftvej 16, Assentoft
      DK-8960 Randers SØ
      Tel +45-8795-9400 
    3. List of websites governed by VikingGenetics:
  6. Versions
This is version 2 of the Privacy Policy of VikingGenetics dated October 5, 2018.